We will locate your ideal audience, build momentum, refine activities and improve your marketing outcomes.
Through research and analysis we will identify the markets you should be targeting. Understanding your audience and their motivations beyond the simple demographics is the key to a well strategized marketing plan. More often than not, a client’s idea of the target audience is different to what the data suggests is their ideal audience.
Laying out the marketing strategy provides a focus. What are you really promoting, in which markets, with what mediums, when and where. We will lay out a plan that reaches your audience in ways they can’t ignore. Defining your products, services & potential markets will lead us to an actionable marketing plan.
Our team of media, design and travel experts can help create the content and design the artwork to best communicate the campaign message. Using our wealth of media, PR and advertising contacts combined with our bargaining power and knowledge, we will execute the campaign. We know what works and what’s a waste of your money.
Recording and understanding the impact of your marketing is crucial to work out which activities are most valuable for your business. We will recommend systems to allow you to attribute conversions, measure quality, gauge performance and ultimately calculate your return on investment (ROI). You can then calculate where to best allocate future budget, where to refine activities and where to continue to invest in.